← All case studies SEO and performance

The same site, twice as fast.

Improving the performance and visibility of an existing website — no rebuild from scratch, just targeted optimization of what was slowing the site down.

Client

Existing company website with a declining search-results position

Scope

Core Web Vitals audit, asset optimization, improved SEO structure

Technology

Technical audit + implementation of fixes

Year

2025

Icon graphic — SEO and performance
Challenge

Starting point.

The site loaded noticeably slowly on mobile devices, and its position in search results was steadily dropping. The owner didn't want to invest in rebuilding the whole site — they needed a real improvement without a revolution.

Solution

What was done.

A full Core Web Vitals audit, image compression and lazy loading, trimming down unnecessary CSS/JS, and improving structured data and meta tags for search engines. None of the changes required touching the site's look — the client kept their brand while gaining speed and visibility.

Icon graphic — chart of rising organic traffic Icon graphic — performance audit score on a mobile device
Results

Indicative figures, typical for this type of project.

−60%

Load time (LCP)

+45%

Organic traffic over a quarter

100%

Mobile accessibility score in the audit

0

Visual changes required from the client

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