An own store instead of depending on marketplaces.

Starting point.

Sales happened exclusively through social media and marketplace platforms — with a commission on every transaction and zero control over customer data or how the offer looked. Having no own sales channel limited the ability to build a brand and customer loyalty.

What was done.

A store built from the ground up with a product catalog, a three-step checkout, online payment integration (bank transfers, BLIK, cards), and integration with courier companies and parcel lockers. Built with mobile devices as the priority, since most traffic in this niche comes from there.