cotukupic.pl: gifts matched to people, not shelves.
An in-house gift idea site — from concept and content architecture to a Drupal build. Pick who it's for, the occasion and the budget, and the site suggests a ready-made list.
The starting point.
Online stores organize products by category — “electronics”, “cosmetics”, “gadgets”. Someone shopping for a gift thinks differently: “for dad, for his birthday, under 200 zł”. The goal was a site that answers exactly that question and saves hours of browsing through shops.
SolutionWhat was done.
A gift finder with three filters — recipient, occasion and budget — built on Drupal taxonomies, so each idea can be tagged with several recipients and occasions at once. The same taxonomies generate category landing pages (“for dad”, “for an anniversary”, “gifts under 200 zł”) that bring in search traffic. On top of that: product cards with prices and recipient tags, a recently added section, a blog with buying guides and a newsletter. Affiliate links are clearly disclosed, in line with good practice and search engine guidelines.
LiveSee the result.
The site is live at cotukupic.pl (in Polish) and keeps growing with new ideas and categories.